SomaField Ethics in Your Business
In the last two months, I’ve introduced you to the 8 core principles of SomaField:
SomaField is about how we show up with clients, but I want to suggest that it’s also how we show up in our business. From a SomaField perspective, how you run your business is client work, because how you hold your business shapes the field your clients step into.
It starts before the first session—on your website, in your emails, in how you write about your work on Instagram. The relational field begins the moment someone encounters you. And the way you hold that space either builds trust…or it doesn’t.
So let’s talk about what ethical business really means through a SomaField lens.
At its core, it’s this:
If your work is about attunement, honesty, compassion, and respect for the client’s timing and autonomy—then your business needs to reflect that too.
It means asking:
Am I marketing in a way that feels in integrity with the experiences I want my clients to have?
Am I showing up as a real human, or am I trying to position myself as the expert who knows best?
Am I trusting people to know what’s right for them—or trying to sell or convince them?
A lot of business advice in the coaching and wellness space encourages practitioners to lean into fear, scarcity, and urgency. Push the pain point. Trigger discomfort. Create FOMO. These strategies are designed to “convert.”
But from a nervous system perspective, what are they actually doing?
They’re activating people. Not supporting them.
They’re creating pressure. Not empowering people to find their own choice.
They’re replicating the same dominance-based systems we’re often working to unwind in session.
So what would it look like to do it differently?
A Practice to Try
Next time you have a client communication, write a post, send a newsletter, or talk about your work—pause for a moment and check in:
What does this feel like in my own body?
Am I speaking from urgency…or from grounded clarity?
Is this messaging built on pressure…or on invitation?
What might shift if I trusted the right people to find me in the right timing?
Ethical business for practitioners doesn’t mean you never market or that you hide your gifts. It means you bring the same relational intelligence, the same care, the same field awareness to your business that you bring to your clients.
You can still make bold offers. You can still name your value. You can still invite people to work with you.
But you can do it in a way that honors autonomy, acknowledges lived reality, and allows space for people to feel and choose—without manipulation or coercion.
That’s business in integrity with the SomaField principles.
If this helped you, please send it to a practitioner that comes to mind. :)
